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The Cult of Mac
The Cult of Mac
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It has been almost fifteen years since Apple fans were thrilled with the first edition of the critically acclaimed The Cult of Mac. This long-awaited second edition takes the reader into today's Apple world while completing the missing story since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs.
Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists that celebrates the ways in which Apple products seem to foster self-expression, identity, and innovation.
Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists that celebrates the ways in which Apple products seem to foster self-expression, identity, and innovation.
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