Logos Monterrey 20th Century

Logos Monterrey: 20th Century is the history of Logo Modernism in Monterrey, the birth of regional Branding. It is the recovered memory of marvelous visual identities created by great design masters such as Lance Wyman, Walter Landor, Pedro Ramírez Vázquez, Felipe Torres, Alberto Martínez, Jorge Sposari, Carlos Villaseñor, among many others.

Here are all the logos and the history of the companies that promised us a modern, global world of technological advancement, all with an almost Japanese, almost Swiss minimalist style. The book also features a chapter on the foundational Monterrey brands created during the Industrial Revolution, those that gave us national identity, the pioneers.

Logos Monterrey: 20th Century follows the path set by Jens Müller with his book "Logo Modernism", and is also the result of a research project on Monterrey's Noreasthetic Heritage carried out by Óscar Estrada that became an editorial project: ArtChivo.

Softcover book with matte laminate. 148 pages. Half letter size (14 x 21.5 cm).