The Syntax of Images. Introduction to Visual Alphabet— Donis A. Dondis

In the second half of the 20th century, a series of works emerged that sought to establish the principles of a theory of graphic composition based on scientific studies of visual perception. It is in this context that Donis A. Dondis's classic work is situated, one of the pioneering and fundamental proposals on visual grammar of this current.

A Primer of Visual Literacy is an engaging and rigorous approach to the subject that explores the principles and rules of image language that directly impact visual semantics, rhetoric, and communication. Dondis's theoretical proposal is accompanied by numerous examples and references ranging from painting and sculpture to architecture, advertising, film, and television.

Beyond the great interest it has aroused among designers and artists, this book —which has been thoroughly revised, updated, and redesigned for this new edition—constitutes a basic and fundamental manual that contributes to our visual literacy. Understanding current culture implies knowing the grammar of images, and Dondis's work provides the necessary foundations to develop critical thinking towards a reality increasingly inseparable from the visual.

ISBN: 9788425229299