{"product_id":"you-gotta-keep-your-head-straight","title":"Tienes que mantener la cabeza fría","description":"\u003cdiv class=\"purchase-info\"\u003e\n\n\u003cdiv class=\"purchase-inner\"\u003e\n\n\u003cdiv class=\"purchase-inner-wrap\"\u003e\n\n\u003cdiv class=\"purchase-prod-deets\"\u003e\n\n\u003cdiv id=\"Quantity-Form-template--22601898230095__main\" class=\"product-form__input product-form__quantity\"\u003e\n\n\u003cdiv class=\"price-per-item__container\"\u003e'As a student at Central Saint Martins in the early aughts, spending money on fashion books was something I couldn’t—and didn’t think—to do. That was until 2010, when I spent an afternoon in Paris with the designer Christophe Lemaire who introduced me to \u003cem\u003eCheap Chic\u003c\/em\u003e.\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv id=\"shopify-block-sc_back_in_stock_app_block_LxJM6b\" class=\"shopify-block shopify-app-block\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"description-block\"\u003e\n\n\u003cdiv id=\"shopify-block-sc_back_in_stock_app_block_LxJM6b\" class=\"shopify-block shopify-app-block\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\n\u003cdiv\u003e\n\n\u003cdiv class=\"comp-lbuwu0ut MazNVa rYiAuL\" id=\"comp-lbuwu0ut\"\u003e\n\n\u003cdiv data-testid=\"linkElement\" class=\"j7pOnl\"\u003e\n\n\u003cdiv class=\"comp-lbexl3js MazNVa rYiAuL\" id=\"comp-lbexl3js\"\u003e\n\n\u003cdiv data-testid=\"linkElement\" class=\"j7pOnl\"\u003e\n\n\u003cdiv class=\"\"\u003e\n\n\u003cdiv class=\"\"\u003e\n\n\u003cp\u003e\u003cspan\u003ePart fan letter, part essay, \u003c\/span\u003e\u003cem\u003eYou gotta keep your head straight about clothes\u003c\/em\u003e\u003cspan\u003e is an appreciation of the first consumer guidebook to thrift store shopping, published in New York in 1975. This is my tribute to its authors Carol Troy and Caterine Milinaire.'\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eDal Chodha is a writer and editor based in London who also teaches at Central Saint Martins. His first book\u003c\/span\u003e\u003cem\u003e\u003cspan\u003e \u003c\/span\u003eSHOW NOTES\u003c\/em\u003e\u003cspan\u003e—an original hybrid of journalism, poetry and provocation—was released in 2020.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003c!----\u003e\n\u003c\/div\u003e","brand":"Central Books","offers":[{"title":"Default Title","offer_id":45221648072856,"sku":"9781999712464","price":370.0,"currency_code":"MXN","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/2157\/2504\/files\/Yougotta.webp?v=1722367673","url":"https:\/\/tienda.b-o-o-n.com\/en\/products\/you-gotta-keep-your-head-straight","provider":"Boon Bookstore","version":"1.0","type":"link"}