{"product_id":"you-are-here-2-a-new-approach-to-signage-and-wayfinding","title":"You Are Here 2: A New Approach to Signage and Wayfinding","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWhen it comes to designing effective signages that are also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a big part of many a visual identity design project, it can help a brand stand out by presenting distinct pops of personality.\u003cbr\u003e\u003cbr\u003eA follow-up to the first edition that was published in 2013, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eYou Are Here 2\u003c\/span\u003e\u003cspan\u003e showcases a new curation of the best signages and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy.\u003c\/span\u003e\u003c\/p\u003e","brand":"Boon Bookstore","offers":[{"title":"Default Title","offer_id":45616627908760,"sku":"9789887462958","price":1053.0,"currency_code":"MXN","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/2157\/2504\/files\/617AJONEI_L._SL1200.jpg?v=1730938892","url":"https:\/\/tienda.b-o-o-n.com\/en\/products\/you-are-here-2-a-new-approach-to-signage-and-wayfinding","provider":"Boon Bookstore","version":"1.0","type":"link"}