{"product_id":"la-mano-que-piensa-sabiduria-existencial-y-corporal-en-la-arquitectura-juhani-pallasmaa","title":"The Syntax of Images. Introduction to Visual Alphabet— Donis A. Dondis","description":"\u003cp class=\"generic-description\"\u003eA design classic that applies Gestalt psychology to visual perception in graphic design. A must-read for any visual language professional.\u003c\/p\u003e\n\u003cdiv class=\"short-description\"\u003e\n\n\u003cdiv class=\"std\"\u003e\n\n\u003cp\u003eIn the second half of the 20th century, a series of works emerged that sought to establish the principles of a theory of graphic composition based on scientific studies of visual perception. It is in this context that Donis A. Dondis's classic work is situated, one of the pioneering and fundamental proposals on visual grammar of this current.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA Primer of Visual Literacy\u003c\/em\u003e is an engaging and rigorous approach to the subject that explores the principles and rules of image language that directly impact visual semantics, rhetoric, and communication. Dondis's theoretical proposal is accompanied by numerous examples and references ranging from painting and sculpture to architecture, advertising, film, and television.\u003c\/p\u003e\n\n\u003cp\u003eBeyond the great interest it has aroused among designers and artists, this book \u003cmeta charset=\"utf-8\"\u003e—which has been thoroughly revised, updated, and redesigned for this new edition—constitutes a basic and fundamental manual that contributes to our visual literacy. Understanding current culture implies knowing the grammar of images, and Dondis's work provides the necessary foundations to develop critical thinking towards a reality increasingly inseparable from the visual.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eISBN: \u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e9788425229299\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Editorial GG Consignación","offers":[{"title":"Default Title","offer_id":46243094036632,"sku":"9788425229299","price":680.0,"currency_code":"MXN","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/2157\/2504\/files\/La_sintaxis_de_la_imagen.png?v=1740780079","url":"https:\/\/tienda.b-o-o-n.com\/en\/products\/la-mano-que-piensa-sabiduria-existencial-y-corporal-en-la-arquitectura-juhani-pallasmaa","provider":"Boon Bookstore","version":"1.0","type":"link"}